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Purista is unique in three ways: (i) technical performance, (ii) durability and (iii) its brand positioning. Consumers value innovative textile treatments and enjoy their products feeling fresh all day. Differentiate your company from your competition by offering Purista treated apparel, home textiles, foams and plastics to your customers in 2009 and beyond. To assist retailers and brands to communicate the added value that the Purista treatment offers consumers, the Purista logo is available with different tag lines depending on the target application and consumer message: "Fresher for Longer" where the main benefit is comfort whilst the garment is being worn (e.g. on socks and innerwear). "Stays fresh, Wash less" where the option to reduce the frequency of wash is an additional benefit (e.g. on larger items of apparel and home textiles). "Pure Clean and Fresh" where the item is less likely to be washed (e.g. shoe components and mattresses). Purista™ Brand Mattress Positioning Research
The Arch Biocides’ business is introducing its Purista™ brand treatment into the mattress and bedding market. A brief excerpt of findings from an online research study "Purista™ Brand Mattress Positioning Research" is available to download now. Click here to learn more about the Purista™ Mattress Study For more information on Purista for textiles please download our latest brochure. For information on Purista for mattresses and foams please download an excerpt from Purista Brand Mattress Positioning Research or click to see more information about our offer for plastics, polymers and foams. Alternatively please contact The Purista Team direct.
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The Purista freshness treatment makes consumer products stay fresher for longer by preventing the growth of odour causing bacteria.
