The Purista freshness treatment makes consumer products stay fresher for longer by preventing the growth of odour causing bacteria.

Purista is unique in three ways: (i) technical performance, (ii) durability and (iii) its brand positioning.

Probably the most effective and durable antimicrobial available to the textile and foam industries, manufacturers and retailers can benefit from Purista's highly cost-effective performance. 

Consumers value innovative textile treatments and enjoy feeling fresh and confident all day.  Differentiate your company from your competition by offering Purista treated apparel, home textiles, foams and plastics to your customers in 2008 and beyond. 

To assist retailers and brands to communicate the added value that the Purista treatment offers consumers, the Purista logo is available with different tag lines depending on the target application and consumer message:

"Fresher for Longer" where the main benefit is comfort whilst the garment is being worn (e.g. on socks and innerwear).

"Stays fresh, Wash less" where the option to reduce the frequency of wash is an additional benefit (e.g. on larger items of apparel and home textiles).

"Built in Freshness" where the item is less likely to be washed (e.g. shoe components and mattresses).

For more information on Purista for textiles please download our latest brochure or for information on Purista for foams, plastics and polymers please click here.

Alternatively please contact The Purista Team direct.

21st April 2008 Freshness Introduced To Shalwar Kameez Read More		14th April 2008 Purista's New Tagline For New Markets Read More		16th January 2008 Textiles Research Reveals Significant Eco-Benefits For Consumers Read More
Purista is the consumer brand representing the benefits of freshness-enhancing treatments from Arch Chemicals, Inc. Headquartered in Norwalk, Connecticut (USA), Arch is a global Biocides chemicals... Read more